Google Goes To The Critical Moment: Behind Buzz's Release

This morning, Google released a social product based on Gmail, named Buzz, on schedule. The press conference can be accessed here (YouTube).

The conference transcripts visit the exclusive translation on the basis of CSDN's comprehensive foreign media, which is helpful for understanding Buzz products.

Since the founder of Sergey Brin showed up, the conference's specifications are not low. In fact, the functions and functions of Buzz demonstrated from the conference show that Google's determination and ambitions are quite modest. As foreign media have said, Google has gone to war in the world of social networking sites, and the search giant should formally expand his influence to the field that he has often failed before. Buzz's direct competitors are not only micro-blog, such as Twitter and Yammer, but also Facebook's Friendfeed, pointing to location based social services such as Foursqure and Yelp, which are growing rapidly.

The press conference has naturally become the hot news of almost all technology media. More interesting is that after the press conference, Microsoft and Yahoo responded quickly. Microsoft said: no one will care about Google Buzz. What people want is not another new social website, but a convenient convergence. Microsoft's Hotmail service has been able to meet this demand well with many partners such as Facebook and Flikr since 2008.

Yahoo has no positive criticism, but emphasizes Yahoo! The benefits and latest functions of Updates services. The implication is: Buzz? We already had it. Apart from functional competition, it is obvious that the name of Google Buzz also makes Yahoo unhappy, because Yahoo already had a similar social service similar to Digg, but it never kept warm.

Google's plan looks perfect. Starting from Gmail's dominant service, it can reduce the threshold to the maximum extent, and make full use of the existing social networking and user habits of Gmail. It can also make use of Gmail's filtering mechanism to provide other services with a poor screening function and improve SNR. Then, combined with the power of Google Maps and Android, it extends to location service and mobile application.

Moreover, Google has largely recruits the Open Web, and it seems to play a role in Buzz products. From the online Buzz API website, Buzz's data can be aggregated through various open data standards such as Atom, Activity Streams, MediaRSS and PubSubHubbub. It shows that Buzz is not only a target website for accessing traffic like Facebook, but also a social platform like Twitter, the center of distributed and decentralized network.