The Ancestor Of Marketing: Marketing Is The Knowledge Driven By Competition.

Although the main theme of a commercial society is not competition, competition is a note that will always accompany.

What's more, marketing is also a knowledge driven by competition.

Let me give you a simple example.

If you were the only rice shop in your town, how would you sell rice?

It's simple: sit and wait for others to buy.

But if you are not far away, you will have another old Marmi shop.

At the very beginning, we may use primitive means: price war.

But the result was contrary to expectations. Both sides assumed that their opponents would make concessions and withdraw from the market.

At this time, we enter the second stage of competition: tolerance, competition that allows the other party to exist.

At this time, we will not wait for business at home.

2) hire a few guys, free door-to-door (Service Marketing);

3) hire a few cheap aunt to pick sand in the evening (total quality management, improve product quality);

4) door-to-door surveys, statistics of family size, good records, regular visits (CRM, customer relationship management, database marketing);

5) sell a big bag and send a small package (promotion);

6) buy a bag of rice, give a small bucket of oil, buy a bucket of oil, and give a small bag of rice (joint promotion).

7) assign full-time staff to be responsible for several large factories and school canteens, and establish good relations with the buyers (big customer marketing).

8) send rice to local needy families and get media coverage (event marketing plus word of mouth marketing).

9) supply the small stores in each district, increase the sales outlets, and distribute the supplies uniformly.

But after the competition, the competition between the two should be increasingly daily.

The two sides are increasingly homogenized in terms of quality, price killing, service spelling, advertising and promotion. Moreover, there are several competitors in this town at this stage.

In this way, the system of win win is realized. Competition between me and his competition rises to our competition with them, that is, the competition between a group and another group, and finally rises to the competition between one chain and another chain.

That is, with the intensification of competition, enterprises obtain greater social resources by establishing alliances to quickly realize the value of customers, thus gaining greater benefits.

In short, since the opening of another rice store, the town of Ho DA and the latecomer came to me when you came to me.

The people in the town were very happy and tasted the sweetness of competition, and they gradually found the feeling that consumers were God.

So some people say that it is because of marketing that enterprises are spoiled by consumers.