Warm Shoe Companies Have A Good Way To Deal With "Cold Winter"

Facing the world

How to correctly judge the situation and how to choose the right strategy to deal with the current situation

I think the severe economic situation is full of challenges and opportunities for China's footwear industry. What kind of decisions and actions the enterprise takes will be related to the future fate of the enterprise.

Recently, Kangnai Group executives concentrated on studying the international and domestic economic situation, studying and studying policies and measures adopted by the central and local governments, and studying and analyzing this year.

On this basis, we identified the enterprise strategy of 2008 and 2009, and the production and marketing tasks increased by two figures over 2008.

I think facing

　　康奈集团制订今年较高指标的依据在哪里，承诺的底气和勇气又在哪里？

First of all, at the policy level, the government allocated 4 trillion yuan to expand domestic demand, which is a strong signal to stimulate domestic demand.

Secondly, Chinese leather shoes are

Secondly, Kangnai has more than 2600 stores in China, and each store sells 1 pairs or 2 pairs of sales per day according to the size of the facade.

Finally, Kangnai also has a high-quality management team, a team of people who take the overall situation, dare to innovate, fight hard and fight hard. With the combined effect of these factors, we have confidence in this year's market.

　　针对当前经济形势，康奈集团主要采取四个方面的措施：

First, clear strategy, and the next step is to insist on the high-end leather shoes as the main business, and innovate the manufacturing technology and level of high-grade leather shoes.

Two is to continue to implement the famous brand strategy.

The three is to increase the intensity of market terminal construction, especially to support the key advantage market, to improve the market share of products and enhance the profitability of regional markets and single stores.

In order to satisfy the needs of customers, we should set up the idea that "customers do not think of what we do best, customers do not require, we sincerely give, customers do not understand, we patiently import" concept.

Four is to further promote technological innovation, enhance the product's fashion and brand value added.

The five is to carry out cleaner production within the enterprise, do a good job in energy saving and efficiency enhancement, continue to increase the mechanism and system innovation, and enhance the management level of enterprises.