Women's Wear In Shanghai And Shenzhen

With the growth of China's fashion market, the number of European and American brands entering China has surged every year, especially over the past 10 years. With the rapid growth of China's domestic demand market, overseas styles and brands entering the Chinese market are showing a trend of diversification.

The development of Chinese women's wear brands can not be separated from three major cities, namely, Shanghai, Hangzhou and Shenzhen.

The three cities have their advantages and have more complicated situations.

As China's fashion industry has entered the track of growth, the consumer buying pattern has gradually changed from the consumption form of commodity center to the pursuit of brand form, and the concept of brand has gradually been attached importance to.

China has become the main market of global brands, and the fashion market in China will surely become more active before and after the 2008 Beijing Olympic Games.

Dissatisfaction with French fabric agents

Due to the impact of the global economy and other environmental factors this year, the exhibition of PV fabric exhibition this year in Shanghai Exhibition Center has been reduced.

A Shanghai agent who has represented many French senior women's wear fabrics for more than 20 years has revealed to the reporters the main reason. Because the overall grade of Shanghai local women's wear brand is declining, the price is low, which makes women's designers and companies dare not or can't buy high-end high-end fabrics.

Real fabric buyers are concentrated in areas such as Shenzhen, so designers in Shanghai and Brand Company have seen more and bought less.

To this end, the agent said that if Shanghai maintains such a market, he and his colleagues even expect the PV sponsor to directly pfer the exhibition in China to the areas where customers are concentrated, such as the Guangdong area.

This is also convenient for customers to choose the latest and best materials.

So what's the real reason for Shanghai women's wear losing Shenzhen and Hangzhou women's clothing?

With this question, journalists visit relevant professionals.

Miss Zhao, a French brand management company, said that in the 90s of last century, Shanghai has sprung up a large number of excellent women's clothing brands because of its historical, cultural, economic and information advantages, including local excellent enterprises and joint venture cooperative brands, such as Lily, Etam, La Natsu Bell, Bela Vera, LUXMAN and so on.

At that time, hundreds of thousands of girls in two or three cities across the country were reading "Shanghai costumes", a magazine with a retail price of only 6.5 yuan. There were all kinds of collocation and advertisements from Shanghai's clothing brands. When girls went into shopping malls, they could see the brand of women's clothing from Shanghai.

So when these women's brand operators began to turn their attention to the two or three tier cities outside Shanghai and pursue higher and more market share, they focused on meeting the needs of local consumers. In order to maintain the price advantage, they began to lower their fabric selection standards to cater for the needs of the two or three line cities.

Mr. Liu, President of China ETAM, a French company, also acquiesced in such a situation in a dialogue with reporters.

The strategy adopted by the company is to use higher quality fabrics in first tier cities such as Shanghai. For the needs of the two tier market, the product development line is used.

Shenzhen women's clothing develops at a high speed

After more than 20 years of development and relying on its unique geographical advantages, Shenzhen garment industry has formed an industrial advantage dominated by women's clothing design and manufacture.

Since the middle and late 90s, the garment industry in Shenzhen has embarked on the path of creating its own brand, especially in the early twenty-first Century, and the development of Shenzhen's women's clothing industry is heading for a period of rapid growth.

Shenzhen women's clothing has gradually formed its own style with the characteristics of large volume, variety, new style, good fabric, exquisite workmanship and excellent texture.

Shenzhen women's dress design has the characteristics of fashion, new styles, many brands, fine fabrics, advanced processing technology and other characteristics. It has been favored by domestic consumers, and has formed an industry advantage in the country with high market coverage. In the past 07 years, it has achieved about one hundred billion yuan in output value and nearly 10 billion dollars in exports.

Relying on its unique immigration culture and pioneering spirit, the industry has entered a period of market competition relying on knowledge, wisdom, creative design, efficient production and scientific and proper management.

Capital intensive, talent intensive, technology intensive, knowledge intensive design, manufacturing and marketing links have increasingly become the main body and core of modern garment enterprises in Shenzhen. As a whole, the industry has increasingly changed to high value-added, high cultural content and fashion creative culture industries, reflecting the trend of internationalization and specialization. After years of resource accumulation and capacity reserves, large brand clusters representing the status quo of Shenzhen industry have gradually formed, greatly improving the competitiveness and leading position of Shenzhen's apparel industry in the same industry.

In addition, Shenzhen has been holding the "China (Shenzhen) international brand clothing and apparel fair" for eight years in a row. The annual "China (Shenzhen) international brand clothing and apparel fair" has formed a huge social reputation both at home and abroad, and has established a good reputation. It has become a platform and window for fashion women's brand display, and also a platform for Shenzhen fashion women's clothing brand promotion.

Hang school concept over flowering?

The concept of Hangzhou women's clothing has constrained our development.

"We have never included ourselves in Hangzhou women's clothing."

"We are not Hangzhou women's clothing, we are in Hangzhou design, processing, take the international route of women's clothing."

These three sentences are from the mouth of three well-known women's clothing enterprises in Hangzhou.

The Hangzhou style women's clothing, which was nourished by the strong regional culture of the south of the Yangtze River, was sent by a group of academics to the young women with the ideal Hang Hang dress. Why is it like today's old clothes that people are anxious to change?

If we say with tolerance, the cultural orientation of Hangzhou women's clothing has reached the unique aesthetic field in a sense.

However, it is far from enough to have such a cultural understanding of Hangzhou women's wear.

As early as 2001, Zhang Xin Ke, an associate professor of the Chinese Academy of fine arts and the top ten fashion designer of China, pointed out: "the cultural awareness of the whole Hangzhou women's clothing is still in a stage of" hazy cultural freedom ".

Chen Chunhua, vice president of the school of Business Administration of South China University of Technology, thinks that Hangzhou women's clothing is too much emphasis on regional culture. Only by emphasizing the combination of local culture and modernity can we have a better prospect.

These two views, in fact, have hit the key of Hangzhou women's clothing from connotation and extension.

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