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Red Copper Won The Title Of "Vaska" Creative National Fashion Brand

2024/11/5 18:41:00 0

　　 Recently, under the guidance of the China Textile Industry Federation and sponsored by the China Textile Industry Federation Media Center, the 2023-2024 "Vaska" Media Influence List of China's Maternity and Infant Industry was released in Shanghai. Red Copper, an independent children's wear brand of Shandong Hongtian Group, was listed as a "Vaska" creative national fashion brand.

　　 With the iterative upgrading of China's parenting philosophy, parents' demand for children's clothing is more personalized and qualitative. At the same time, economic slowdown, fertility decline and other factors further intensified the inner volume of the children's clothing market, compressing the growth space of children's clothing category.

　　 "With the development of industry and the progress of society, children's clothing is no longer a 'reduced version' of adult clothing, but a 'flagship version' that reflects higher quality, greater responsibility and greater value." Sun Ruizhe, president of China Textile Industry Federation, made a clear and profound statement at the 2024 China Children's Clothing Industry Supply Chain Conference held in Wangjiang not long ago.

　　 As a brand company focusing on the design, production and sales of children's clothing, Red Copper has been praised by consumers for its unique design concept, original design style and high-quality products. Through careful screening of raw materials and strict production control, Red Copper brand continues to improve the quality of its products, bringing children a more reliable and high-quality wearing experience.

　　 Red Copper has successively launched creative designs such as "Dragon Blessing", "Flower World", festival restrictions, etc., presenting the national tide culture in the product design, highlighting the story connotation behind the design, and conveying the aesthetic education value with clothing. At China International Fashion Week in October, Red Copper opened a new vision and new scene for children's clothing, fully demonstrating the innovative spirit and unique charm.

　　 Guo Xing, Director of Hongtian Group's Children's Wear Brand Business Department, said that in the process of self creating brands, it is necessary to first clarify brand positioning and differentiation strategies, build high-quality product mix, and gradually establish brand recognition and influence in the market and consumers. At the same time, enterprises should continue to pay attention to market feedback, ensure the flexibility and response speed of the supply chain, establish a good cooperation relationship between customers and enterprises, and continue to invest relevant resources while making long-term plans to steadily promote the growth of the brand.

　　 Through a series of measures such as brand operation and product innovation, Red Copper has gained the trust of young childcare consumer groups and won the honor of "Vaska" creative national fashion brand in China's pregnancy and infant industry from 2023-2024.

　　 This is not only the recognition of Red Copper's creative design, but also a great encouragement for the brand's future development. In the future, Red Copper will continue to adhere to the design concept of "Companion of Love", deeply understand children's preferences and needs, constantly pursue excellence, and inject more vitality and innovation into the field of children's fashion.