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Red Bean Men'S Wear Wins Many Awards

2022/12/12 15:07:00 0

Recently, Red bean men's wear Good news has been reported frequently, red bean 0 comfortable shirt won the title of "top ten categories of textile innovative products in 2022", and red bean men's wear also won the "Jiangsu boutique" certification by shirt category, which has been highly recognized by the industry and experts. Before that, red bean men's wear was awarded "the pioneer of comfortable men's wear track" by China clothing association, upgrading "comfort" to red bean men's wear, which created and even led the era of comfortable men's wear, and set up a new comfortable benchmark for the domestic men's wear market.

As a work of high-end transformation of red bean men's wear, the cumulative sales volume of red bean 0-sense comfortable shirt has exceeded 300000 pieces, creating a double legend of hot sales and word-of-mouth. The sales of medium and high-end shirts in the whole network are in the lead, and they are honored as the fastest-growing item in the history of red beans. Red bean men's wear connects the comfort concept with the depth of products, subverts the restrained image of traditional shirts, and interprets the new positioning of classic comfortable men's wear with a new comfortable experience.

Listening to and meeting the real needs of consumers is a process of constantly overcoming difficulties. We need to see the problems brought about by market changes and hand in new answers through innovative practice. The reason why 0-sense comfortable shirt can move consumers is closely related to the brand's accurate grasp of consumer psychological needs and market trend changes. The foundation of red bean men's wear lies in the continuous exploration of 65 years, which takes clothing as the carrier and comfort as the breakthrough to create value for consumers.

Innovation leads the market demand, but innovation itself is a process of trial and error and repeated exploration, so it has a high risk of failure. As the designer of red bean men's wear said: "this is a shirt that needs subversive innovation from product name to style design, from fabric selection to sewing, and even a button. It is a pioneering product. The problem we need to solve is that there is no reproducible template."

How to create a groundbreaking ultimate piece? Red bean men's wear was selected and polished from thousands of materials. Finally, the functional fiber blend of China and Austria was selected. The ultra-fine denier fiber ratio independently developed by red bean was used. Its skin feeling, air permeability and softness were excellent, and the fabric seemed to "breathe". In order to improve the comfortable wearing experience, the Swiss heiQ intelligent temperature control technology is also innovatively used to make the fabric adjust the body temperature dynamically with the temperature and improve the skin pleasure.

The "comfort" of the 0-sense comfortable shirt is not only reflected in the technology of moistening things, but also melting into the daily wearing demand, and also shows its originality in the cutting process. It adopts five 3D three-dimensional tailoring created by red beans. The collar is naturally bent to fit the neck, and the enlarged sleeve cage fits the upper arm. At the same time, the outer arc of the cuff is adjusted slightly, the volume of the belly bag is increased, and the natural curvature of the back is designed to make it stretch more freely. 10 high set technology, 102 processes, three luxury grade accessories, quality into every detail.

In addition to continuous efforts in the field of comfort, red bean men's wear also takes into account the versatile and multifaceted characteristics of the shirt. The simple design, smooth tailoring and advanced texture retain the comfort and nature of daily wear. In September this year, the red bean 0-sense comfortable shirt landed in London, UK. With the help of international super model Jin Dachuan, the "comfortable one-piece" combination of 0-sense comfortable shirt and plus 1 comfortable men's trousers is presented. The 0-sense comfortable shirt is fashionable, versatile and exquisite in design. With its amazing appearance on the international stage, red bean men's wear shows the strength and confidence of the national brand to the world.

Focusing on the new positioning of "classic comfortable men's wear" and complying with the trend of consumption upgrading, red bean men's wear continues to dig deep into the concrete products of comfort and constantly push forward new innovation. The appearance of red bean 0-sense comfortable shirt not only constructs the comfortable product matrix, but also provides great energy for the brand. Red bean men's wear continues to lead the comfortable track and break through in the homogeneous competition.