A Complete Guide To The Future Of Clothing Collocation
As a new industry, fashion designer is also called "stylist" in Europe and America. It is very popular in foreign fashion circles, and is a new rising high salary profession in fashion circle.
It is precisely because there are too many possibilities for the development of clothing collocation division that many people want to enter this industry after breaking their heads.
However, we should not be blind. It is necessary for us to have a detailed understanding of the profession of matchmaker before entering the industry, which is not limited to: general situation, course study, training, required ability, employment prospect, salary, etc.
1、 A survey of clothing collocation
It has to be admitted that in China, the profession of clothing collocation started later than that in western countries. Moreover, there are few names of real famous clothing collocationists, and most of the practitioners are young people.
Those well-known clothing collocation masters are all foreigners, but they are also late bloomers. They devote their lives to the clothing collocation industry, which will drive the vigorous development of this industry today.
Clothing matching division is a popular talent in the clothing industry, which has a bright future in China. From simple clothing collocation to comprehensive, professional, all-round, compound type, gradually from the star and show field patents to the public.
According to the prediction of industry experts, Japan has 400000 professional matchmakers. If calculated by the proportion of population, China in the future should have at least 1 million professional matchmakers. Therefore, this profession has a bright future in China.
Is there such a big demand for a clothing designer? A fashion organization has specially conducted a questionnaire survey
1. 85% of white-collar workers hope to get professional collocation suggestions when buying clothes;
2. 96% of white-collar workers pay attention to brand clothing, 37% only choose brand clothing, 21% pursue fashion;
3. When women over 30 years old choose clothes, 51% of them prefer color and style, 38% of their quality and 11% of their price;
4. 71% of the white-collar workers think that they often buy the wrong clothes, and 83% of the white-collar workers feel that they have few clothes to wear in their closet;
5. On the premise of reasonable price, 17% of white-collar workers are willing to consult with the clothing matching teacher, and 9% of them are willing to ask the clothing matching teacher to accompany them.
Especially because of the lack of professionals in clothing matching in China, clothing entities and e-commerce urgently need professional clothing collocations. In terms of talent demand, Guangzhou, Shanghai, Beijing and Shenzhen are the four regions with the largest demand for matching teachers.
2、 The ability to be a clothing match maker
The threshold to be a clothing designer is not high, but it is not easy to be an excellent clothing collocation teacher. You need to have the overall control ability, but also understand the beauty of details, so that ordinary people become extraordinary!
Although not an artist, but the clothing designer integrates art and technology. Artists can be crazy, designers can do whatever they want, and clothing designers have dual identities.
On the one hand, it is a practical commercial art. Whether it is a show, an order meeting, or a store matching design, it should not only have the brand tonality, but also have the functions of market demand, sales and data, selection and grouping of goods.
On the other hand, it is the visual art in the field of fashion, involving film and television, magazines, advertising, star artists and other clothing modeling work, which is related to the situation of the whole fashion industry in China.
As a clothing designer, how to judge the style of customers? How to find the right color for customers? How to find a brand suitable for the customer class? How to use visual focus to improve the proportion of customers' body? How to provide shopping service for customers? How to manage the wardrobe for customers? They are all abilities to master.
3、 Possible jobs, prospects and income
Clothing collocation is a new profession with high salary, considerable income and freedom of work. It is a creative and artistic work and a desirable occupation.
The demand of clothing collocation is mainly concentrated in brand clothing stores, mainstream e-commerce clothing platforms, advertising companies, fashion magazines, fashion app, etc.
It can be a consultant of clothing brand to provide matching service for customers and attract customers by dressing up customers;
It can also be the designer of e-commerce commodity display, making visual marketing effect with perfect collocation; The
Can also be a print media clothing editor, television column clothing consultant, for star modeling;
If there is a good development, we can set up a studio to provide wardrobe consultant and modeling services for high-end people in need.
Nowadays, more and more fashion brands attach importance to the status of clothing collocation, and the salary is higher than that of general traditional occupation. The average monthly salary of junior matchmaker is about 5K, with 1-2 years of experience in collocation, and the annual salary of senior level is 200000-300000 or above.
Moreover, 75% of enterprises only require college degree, which is absolutely a good choice for people in zero basic entry fashion matching industry.
4、 How to become a clothing designer
Clothing collocation teachers need to keep up with the trend, have their own unique understanding of fashion, and professional clothing collocation teachers need to go to schools or training institutions to receive professional course training. Only with solid professional knowledge and rich practical experience can they become a professional clothing collocation teacher.
Some people are talented in collocation. It's like learning any kind of design or art. Talented people may become famous, but for those who don't have talent, can they succeed simply by hard work? The answer is yes.
However, you have to find your own position. For example, many people with strong collocation skills can be fashion icon, fashion editor, and be skillful in different types of brands. This really needs a bit of talent. It may be easy to handle without systematic learning,
But for most people who have no talent or professional foundation, you can also be very successful through professional study, influence of fashion and aesthetics.
Professional learning is to find professional training institutions for training. There are more famous institutions in China, such as Beijing Zhonghe fashion and Milan Europe fashion training institutions, The cost generally ranges from several thousand yuan to ten thousand yuan 。
Fashion, aesthetic edification is also essential for a good clothing designer, but it may be a long-term process. If you want to quickly master global trends, fashion and brands, shopping channels, famous designers, master collocations and other contents, you can also learn some relevant and inexpensive courses, such as collocation designer, designer, designer, etc Fashion practitioners need "all in trend! Full analysis of fashion brand luxury products" course, The course itself talked about a lot of fashion culture, brands, designers, channels, fashion resources and so on. Moreover, the various fashion resources presented by the course are also very valuable for the collocation and designers, and are of great help to the precipitation of fashion and the future development.
5、 Who should learn the most from a clothing stylist
In fact, the following fashion practitioners should learn from the clothing designer, improve their own professional quality and skills, and have better job opportunities and high income.
1. Agent buyer, fashion buyer
2. Clothing owner
3. Store exhibitor
4. Fashion media: fashion editors shuttling through major shows
5. People who are engaged in fashion career and pursue beauty
6. People who are interested in matching clothes
Through the above five parts, now you have a Clothing designer Should have a more comprehensive understanding of it? Now that you love fashion or business fashion, take action.
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