Seeking Development In The Reform Of China'S Oriental Silk Market

On May 20, this year, China Textile Industry Federation issued a document: jointly building a "world-class textile industry cluster leading area" with Shengze Town, Wujiang, and held a grand unveiling ceremony on June 16, 2020 during the first Shengze fashion week. This is Shengze's Declaration on the rise of world-class industrial clusters to the world.

On June 28, Wujiang district Party committee office and district government office officially issued the implementation opinions on accelerating the building of world-class high-end textile industrial cluster and promoting ecological green development (hereinafter referred to as "implementation opinions"), which clearly defined that the textile industry in the whole region will be comprehensively promoted in eight aspects, including increasing financial support, building a circular economy, building a "city of fashion", and strengthening the construction of textile brand The high-quality development of Wujiang textile industry will enhance the discourse power of Wujiang textile industry in the international and domestic markets.

"No matter how much anxiety the epidemic in 2020 will cause to many textile people, Shengze, as the global textile fabric production base, has received continuous" good news ", which is still exciting Director of China Oriental Silk Market Management Office Sun Jianhua Said in an interview with reporters.

Sun Jianhua said that this year, China's Eastern Silk Market will make efforts to highlight the "three aspects" and enhance the "three forces", focus on giving full play to the core leading role of market transformation and upgrading, strengthen the planning and layout, gather design strength, introduce fashion elements, and actively create a demonstration area of modern market under the background of integration of the Yangtze River Delta and an international trade cluster area in the process of opening up and re starting The experimental area, the pilot area of fashion city in market transformation and upgrading, further explores in the aspects of industrial chain resource integration, scientific and technological level improvement, regional brand construction, market expansion and sustainable development, vigorously promotes industrial transformation and upgrading, and strives to build the Oriental future fashion city and build a world-class fashion silk city.

From "Shengze weaving" to "Shengze creation"

Don't forget your original intention and forge ahead.

According to the implementation opinions, Wujiang textile industry should speed up the upgrading and upgrading of textile industry, optimize the product structure, deepen resource intensive and factor agglomeration, improve the textile industry chain, optimize the supply chain, and enhance the value chain, so as to enable the development of the industry with fashion and creativity, promote the construction of high-end textile industry in the integrated demonstration zone, and realize the transformation of textile industry from quantity expansion to quality improvement.

Sun Jianhua said that if Shengze's textile industry development was mainly focused on the volume at the beginning of its leap to "China's first cloth market", it was striving to be the champion of "quantity". Now, to build a "leading area of world-class textile industry cluster" with greater space and energy level, it is necessary to be the champion of "quality".

The market is constantly breaking through the variables.

Since the outbreak of new crown pneumonia, China's Oriental silk market has been "focusing on epidemic prevention and control, and on the return to work and market" to ensure that the market epidemic prevention work is safe and controllable, and the market development continues to steadily improve.

In particular, during the four days of the 2020 Shengze fashion week, we gathered a lot of celebrities and experts from the global textile fashion industry, focusing on the theme of "Silk rhyme Oriental, fashion prosperous Ze", linkage of "show, exhibition, competition, conference and commerce", 18 brand release shows, 4 fashion cloud live broadcasts, 4 fashion design competitions, 2 industry forums and 1 Textile cloud exhibition were held to promote the industry with "fashion" The promotion and upgrading have achieved phased results. During the four-day Shengze fashion week, both online and offline have been working together. According to preliminary statistics, the Communist business has purchased more than 800 orders, and the intended transaction volume is close to 50 million yuan.

Thick accumulation leads to thin hair.

The strength of "Shengze weaving" is not achieved overnight. In recent years, China's Oriental silk market, together with authoritative organizations, has held national fabric design competitions, such as China eco-friendly fabric design competition, China fashion design competition, and China University Women's wear design competition. It has actively organized and guided enterprises to participate in the evaluation of China's popular fabrics, and encouraged and promoted enterprises to establish a market-oriented textile product development system and improve the new level Product market competitiveness. Among them, 119 fabrics from 64 enterprises in Shengze area were selected in 2020, accounting for half of the domestic popular fabrics.

Now, looking at the world, we are competing for the best. In the "post epidemic" era, Shengze Town, with the spirit of "promoting the emancipation of the mind and starting from the reform and opening up", speeds up the transformation and upgrading of "science and technology, fashion and green", highlights the "triple" and promotes the "three forces", and takes fashion innovation, business upgrading, trade innovation and market management as the starting point.

02 upgrading from "Shengze products" to "Shengze brand"

In recent years, Shengze Town has been focusing on innovation, accelerating the transformation towards green, fashion and brand, and constantly stimulating new vitality of the industry. In 2019, the transaction volume of China's Oriental silk market has exceeded the 100 billion yuan mark for seven consecutive years, which is the best proof.

Sun Jianhua said that if the train runs fast, it needs the locomotive to bring it. This locomotive is led by "brand". If Shengze wants to continue to lead the textile industry, it is necessary to enhance the comprehensive strength of textile industry cluster and enlarge the brand effect of "100 billion level" industrial base in the new round of industrial transformation and upgrading.

From the perspective of market transformation, high-quality products are the foundation to enhance brand influence. Only by constantly improving the quality of the passport is to create a brand.

"From the" silk town "to the" fashion city "and then to the" Pioneer Area ", the mission is continuous Sun Jianhua said that in terms of brand building, China's Oriental silk market is closely built around the district Party committee and the district government With the strategic deployment of "new fashion group in the south of the Yangtze River of Wu", Shengze Town takes the initiative to show its own industrial brand advantages, takes the development direction of "market, industry and city" as the Trinity, and takes serving enterprises as its own responsibility, actively promotes the development of enterprises from "products" to "brands", and further polish the national textile industry base while expanding the sales market of terminal fabrics The name card of the place.

"Brand building is not" making cars behind closed doors ", but taking the initiative." Sun Jianhua said that in the next step, the market will focus on expanding the influence of market brands and accelerate the pace "Go out, please come in" Step, give full play to the role of an important platform carrier, organize docking meetings between fabric enterprises and clothing enterprises, organize enterprises to participate in domestic and foreign textile exhibitions, further strengthen textile cooperation with countries along the "belt and road"; continue to promote the exhibition economy, hold the annual Jiangsu (Shengze) textile Expo, and constantly expand textile related exhibitions, so as to make more industrial chains go down Tour enterprises understand Shengze and "Shengze weaving".

In addition to the tangible market, the intangible market is speeding up the construction process. In the next step, China's Eastern Silk Market will continue to promote the construction of online market, take various measures to expand Shengze brand, and create an never ending Oriental silk market.

On the one hand, it is necessary to speed up the development of e-commerce cluster between e-commerce and e-commerce;

On the other hand, we should constantly innovate the online sales mode, help the enterprises to develop the market with modern sales channels, guide the enterprises to exploit the online sales channels by using the live broadcast platform and the online red effect, and help Shengze enterprises to accelerate their march into new sales channels. For example, the cloud exhibition held in the first half of the year is an effective attempt to carry out "precision and branding" online trade.

Next, on the basis of regular expositions, small and medium-sized cloud exhibitions will be carried out timely.

As a key task this year, China's Oriental silk market closely follows the construction goal of "fashion city" led by innovation, focuses on building economic development, and actively promotes the construction of Shengze international trade cluster area. At present, more than 10 enterprises and merchants have settled in the gathering area.

It can be seen that the construction of international trade cluster area is not only another important measure for market transformation and upgrading, but also an excellent stage for global buyers to look for international trade partners. It is also a powerful driving force for Shengze textile industry cluster to expand its international brand influence in the global scope, move to the center of the world stage, and realize the high-quality development of the industry.

03 innovation highland from "textile base" to "future fashion city"

If we say that the silk ancient town represents the historical industrial form; the famous textile city shows the development results of industrial upgrading; then, the fashion city points out the development direction for Shengze's future.

Now, it is an important historical opportunity for Shengze textile industry cluster to step into a higher level of "world-class leading area" by joining hands with China Textile Industry Federation to create a "world-class leading area".

"The" world class "industrial cluster is not coming to us naturally, but relying on Shengze enterprises to forge ahead step by step to achieve victory." Sun Jianhua said that at present, the domestic and foreign textile situation is still not optimistic affected by the epidemic situation, but Shengze Town is actively innovating and making breakthroughs in industrial upgrading and upgrading, centering on the development direction of "green, science and technology, fashion", grasp the development opportunities in the "post epidemic" period, and promote the high-quality development of enterprises.

The window of "world class leading area" has been opened, and it is more necessary to firmly grasp the east wind of Yangtze River Delta integration.

"Enterprises should take the opportunity of Yangtze River Delta integration as the fulcrum and leverage the global market." Sun Jianhua said that in the future development of fashion city, Shengze should take a more "lead" attitude to actively integrate into and effectively undertake the resource radiation and industrial spillover of Shanghai, and deepen the docking and cooperation with Shanghai in textile industry, fashion design, industry, University and Research Institute, so as to lay a good foundation for its active integration into the integrated development of the Yangtze River Delta.

Relying on sun Huaze, the next step of textile industry cluster development is to build a strong and shared fashion industry.

Around the development goal of "future fashion city", we will create modern core trading area, high-end platform supporting area and modern fashion living area, introduce fashion platform, high-end creative research and development institutions, clothing design colleges, designer studios, events and exhibitions, fast fashion exhibition and trading group, trend publishing center, cultural block and other platforms to promote the value of fabrics with creative design, To inject new impetus into the innovation of textile industry.

The platform of a thousand miles starts from the base soil.

"In the future, we should focus on the goal of" world textile community of common destiny ", plan ahead of time around the implementation opinions, and seize the development opportunities." Sun Jianhua said that it is necessary to further innovate the mode of foreign expansion, speed up the construction of international trade and financial agglomeration areas, and set up overseas "Shengze fabric exhibition center" in Europe, North America and Africa, so as to expand overseas markets, further expand the popularity at home and abroad, and promote the transformation and innovation of the Oriental silk market.

We can expect that

Shengze will become the world textile market in the future

Well deserved "Star"

Become a real "future fashion city"

Huang Zheng

China's Eastern Silk Market