Amazon Is Quietly Entering The Fashion World To Try To Win A Cup Of Clothing In The Clothing Industry.

just Uniqlo In the US, sales growth slowed down and closed 5 stores in the US suburbs. This news has not yet been digested. Amazon is also reported to be quietly entering the fashion industry, hoping to get a piece of news in the clothing industry. According to reports, Amazon already has 7 clothing brands, covering. Men's wear , Women's wear 1800 fashionable products, such as women's bags and children's wear, are shelved together with some products that are usually stationed in Amazon. This is a great news for the giant coffee that has recently been entrenched in the clothing market.

Since ten years ago, the electronics giant has been trying to enter the luxury market. Shopbop, which was bought in February 2006, is a female e-commerce website based on clothing designers. Amazon hopes to enter the luxury market. In 2009, it bought the largest online shoe store Zappos in the United States at a high price of more than 1 billion dollars, and then built a shopping website and MyHabit in person (the former was closed in September 2012, and the business was integrated into AmazonFashion).

In 2015, after the market value officially surpassed the traditional retail alligator WAL-MART and became a new giant in the world's retail industry, Amazon hoped that the fashion category could bring further growth. After suffering from the luxury brand's cold reception, Amazon wants to make some adjustments to the strategy in the fashion industry.

Jenny Perry, chief marketing officer of JenniePerry, said in an interview last July, "we will focus more on providing better shopping experience for mainstream consumer groups." This time, Amazon turned its target to a broader market of fast fashion. From the current self brand clothing, the design is biased towards basic funds, and the price is roughly the same as that of UNIQLO.

Under the global premise, the fast fashion market is still impressive. Although the recent fashion has not gone smoothly, not only has it been criticized for its endless discounts, it has also been exposed to a loss of performance and sales, but on the whole, it is still steady. It is reported that KM, which is developing at a high speed, will complete 300 new store plans this year. It is now entering the prosperous business circle by adding 60 new stores every month on average, and is determined to become the largest clothing retailing brand in 2020. Ryui Masa, an old fashion fad, UNIQLO, said he would never retire. He wanted to make UNIQLO a clothing brand that residents of all parts of the world love.

Over the past ten years, fast fashion brands have taken billions of dollars from other retailers, and their business models are in line with Amazon's electricity supplier genes. Amazon has tracked and collected a large number of consumer data, which can respond quickly to popular shopping trends, and its own clothing brands can make good use of this advantage. Moreover, with the large-scale logistics network, Amazon can make the delivery and return process seamless. At the same time, the garment industry has always been consistent with Amazon's high expectations for high performance.

In this highly volatile market environment, with consumer data resources and mature distribution logistics, there is no doubt that fast fashion is a fertile field for Amazon.