More And More Chinese Businesses Are Going To Sea By Amazon.

Amazon China is the first batch of e-commerce websites in China. However, compared with rivals such as Alibaba and Jingdong, Amazon China appears to be low-key and silent.

Commentators believe that Amazon's promotion and marketing strategy is conservative.

This low-key style is widely viewed by executives in media interviews.

When asked to predict the growth of business growth in the next 5 years, Eric Brussaard replied: "for Amazon, innovation is easier than prediction."

Amazon introduced China, North America, Europe to its Chinese sellers.

Three major markets.

Among them, Amazon North America occupies more than half of the market share of Amazon's global business, and is the main market for the development of global sellers.

In 2012~2015, sales of Chinese sellers in North America increased by more than 10 times.

Wireless devices,

Computers, home appliances and outdoor products are the best sellers of Chinese sellers in North America.

Japanese users have higher requirements for delivery time and product quality.

I was asked a series of questions.

When compared with competitors, Amazon executives also expressed inconvenient answers.

They also hope that their pragmatic approach can be noticed by users and media.

For example, in 2014, we promised to have more investment and support for Chinese sellers, and we did it in 2015.

These services and support include comprehensively opening up the European distribution network, providing Chinese retailers with brand registration services for Amazon's top 10 sites, and launching a full Chinese operation platform at Amazon's German and Japanese sites, and expanding the Chinese Amazon team.

At present, the cross-border e-commerce platform used by domestic and foreign trade enterprises is fast selling through Amazon, eBay and Alibaba.

Cui Min, executive director of Guangdong cross border e-commerce industry association, analyzed that for foreign markets, Amazon and eBay were more dominant in consumer awareness and trust.

Amazon and eBay are different, Amazon is similar to Tmall, and eBay is more similar to Taobao.

A foreign trade enterprise operating electronic equipment in Shenzhen has a deep understanding of the above three platforms. The person in charge told reporters that the three platforms have their own characteristics, and the enterprises should choose according to their own needs.

Among them, speed sell is "price is king", sellers must have low price to have advantages, so there is also a "price war" situation; Amazon users pay more attention to product quality and brand than price, which is the most stringent requirements for sellers and products in these three platforms, and eBay is between them.

Earlier, Amazon China President George Tao said in an interview with the media that Amazon has four major businesses in China: Kindle, including e-book devices and content operations; cloud computing; and global business.

In addition, Amazon continues to exert strength in warehousing and logistics.