Application Techniques Of Color Music Background And Lighting

new Set up shop Or female operators sometimes choose the color they like. But in order to do well, it is better to classify the nature.

In the daily life of human beings, the following three elements are introduced to color perception.

(1) hue: it is the color of red, yellow and green, that is, the primary color. It is the basic color of all colors.

(2) lightness: color that indicates brightness. For example: light pink, bright red, yellowish green. Dark colors, such as light grey, purple, olive and brown.

(3) chromaticity: the brightness of colors, such as black, white and red. It can also be divided into bright and warm colors and cold colors.

Warm colors are generally easy to get close to the color system, such as red, yellow and other colors, which is more suitable for younger class shops. In the same color department, the colors of women like pink, bright red, goose yellow and so on are suitable for the gorgeous high-grade shops of women's supplies stores and infant children's clothing stores.

The cold color seems to be very far away and very high. There is a sense of expansion. Shops with high ceilings in cold areas are not suitable for use. Otherwise, they will feel very cold and cool in the store, and they will feel less cordial and avoid using them as much as possible.

But in the summer, in order to recreate the feeling of mountain peaks and waves, Chen used cold colors to create a sense of coolness, so it is suitable for seasonal applications.

In addition, the elements that can form a color effect are the blending of commodity color and wall color. For example, if the Yellow goods are displayed on the background, it is not only strange but also easy to lose the value of commodities when displaying yellow goods of the same color system. It can be seen that if the contrast colors such as black and white goods are displayed, the products will be more distinct, and the contrast color must be used. Shop coloring can not only improve the purchasing power of customers, but also improve the standard of goods.

　　 Air conditioning and fragrance

It goes without saying that every customer wants the air and temperature of the store to be fresh and pleasant, so that there is a good mood to buy goods. Therefore, fresh air and pleasant indoor temperature, together with the fragrance that is suitable for store style, are the details that visual merchandising planning should seriously consider. The so-called "not good for small but not for", the details of things do well, the whole will be perfect and perfect, so that we can really attract customers and leave a deep impression on the minds of customers. Therefore, the choice of indoor air conditioners and fresheners and fragrances should be considered in the overall planning so as to keep them consistent with the overall image. This is a high level visual merchandising management that must be done.

　　 Background music

Music has great emotional appeal and emotional communication function. In an elegant or fresh clothing store, customers will feel very comfortable if they can hear the same music with the same store and commodity style. Naturally, they will stay longer, which is very meaningful for the store. Even if customers do not shop, music will leave them with a deep impression, which will help them to know and remember the store and the brand and goods. They may become loyal customers one day.

However, when using music to create an atmosphere, we must carefully select the music so as to match the interests of the target customers. In addition, the time and intensity of music playing should also be taken into consideration, because any beautiful music will be boring if it is played for a long time, especially when the pop music with a strong sense of rhythm is irritable. Therefore, when choosing background music, we must pay attention to the following points:

The type of music should be the same as that of shops and goods.

The number of music is sufficient, and it will not make people feel repetitive when playing continuously.

The playing time and volume of music are reasonable.

Music can cater for the interests and styles of customers.

In store lighting The role played in the store is as important as color. It can improve the display effect of merchandise and create a shopping atmosphere, thus creating a pleasant and comfortable shopping environment. In the whole store, lighting design has the effect of finishing the finishing touch. It is like a palette, which can produce different kinds of hue, and also like a five flavored bottle. It can make different tastes. Therefore, ingenious lighting design can improve the value of goods, strengthen the purchase intention of customers, and achieve the best effect of visual merchandising.

　　 Lighting design for commodity display

With the help of lighting, products become more attractive. For customers, lighting plays a guiding role. That is to say, the purpose of lighting in shopping malls can be divided into two aspects: one is for commodities, the other two is for customers.

For commodities, the main purpose of lighting is:

Enhance the color and texture of products: light irradiation, such as warm coloring light on warm colored goods, can enhance the color effect of merchandise, and the light reflected through glassware or glossy items adds more exquisite and noble goods.

Emphasizing the commodity characteristics: the carefully designed projection beam separate the commodity from the background, thus creating a sense of space; besides, the color light is expressive, it can create a special atmosphere, and make the connotation of the goods be interpreted, so as to achieve the ultimate goal of the exhibition.