Han Style Clothing Carrier "Han Workshop" Opens To Greet Guests

"P > 1600 enterprises set up, 30 thousand" a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > unified suspension brand "Han factory", the price is only forty percent off of the market price.

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< p > "the difference between the new Han school and the old Han school is the pattern difference". Han faction < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > the enterprise turns from the past single soldier combat to the tug of war, forms the unified channel brand "Han workshop".

Yesterday, the Han workshops, which were built by more than 1600 Chinese clothing companies, opened their own businesses. Huang Jianhua, general manager of chain management of Han workshops, said, "at present, there are 30 thousand pieces of" a target= "_blank" href= "//www.sjfzxm.com/" > clothes "/a", a unified hanging brand "Han workshop", and we want to build Chinese style ZARA.

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< p > < strong > 5000 square meters, there are only 30 attendants < /strong > < /p >.

< p > Han workshop has a business area of 5000 square meters, which is located at the four floor of Jing Wanda Department store. This mode has collected < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Han faction enterprise dress < /a >, is the first regional collection shop in China.

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< p > > Wuhan a href= "//www.sjfzxm.com/news/" > clothing trade association < /a > President Liu Shuren said that "Han workshop" first unified the brand of the Han related enterprise clothing, then carried out a unified promotion and service.

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< p > Huang Jianhua, general manager of chain store chain management, said that a key link in the "Han workshop" is the buyer. The buyer selects the best products of the Han style clothing and carries out the two combination. "At present, there are 30 thousand clothes in the collection store, the unified hanging brand" Han workshop ", we want to build the Chinese style ZARA.

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< p >, he said, because manufacturers directly supply, save the wholesaler link; in addition, the collection store mode greatly reduces the labor cost, for example, the same scale stores, the traditional counter mode may require 1200 attendants, but the collection shop needs only 30 attendants.

Therefore, the price of clothing in the collection store is 40% lower than the market price.

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< p > Huang Jianhua said that the target audience of "Han workshop" is a 35-50 year old woman with a monthly income of 3000-5000 yuan, such as teachers and white-collar workers who pursue quality of life. If we say that ZARA is going to be a fast track for young people, we just fill in their blanks.

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< p > < strong > dressing while looking at < /strong > a target= "_blank" href= "//www.sjfzxm.com/" > strong > designer.

Liu Shuren, President of the clothing trade association of Wuhan, P, also known as the "life style experience Museum", is a collection of customers' lifestyles.

In addition to displaying Han style clothing, the store also includes industrial version rooms, fashion classrooms, leisure Book bars, and college production areas.

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< p > customers can choose the clothing in the meantime, watch the designer in the industrial version of the house, and understand the whole process of a garment making.

Yesterday, some customers asked whether it was possible to integrate the creativity of customers jumping into the clothing. Liu Shuren thought it was a very good suggestion, and the technology was easy to achieve. "Simply moving an embroidery machine can make the customer's creativity on clothes."

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< p > in the fashion classroom, there are special people to help customers guide, tell customers how to choose their own color, style, and how to match clothes.

"These are all free."

Liu Shuren said.

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Less than P, it is worth mentioning that the college production area, which can timely absorb and feed back the needs of customers, is also the practice base of fashion design school.

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< p > besides, if customers are tired of shopping, they can rest their feet in the leisure bar, read a cup of coffee and have a rest.

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< p > productive capacity is the advantage of Han group < a href= "//www.sjfzxm.com > > dress enterprise < /a >, but R & D and channel are short board, and Han workshop is the problem of R & D and channel. These two problems are solved and the speed of expansion will be very fast.

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< p > < strong > analysis < /strong > < /p >

< p > < strong > "Han workshop" will solve the Han style dress research and development and channel short board < /strong > < /p >.

< p > it is understood that the main body of "Han workshop" is the Han faction merchants exchange investment Limited by Share Ltd, established by 16 a href= "//www.sjfzxm.com" > Han faction dress < /a > enterprise leaders.

"This is the innovation of the system. We must gather the overall strength of the Han style dress to enhance the overall connotation and value."

Liu Shuren said that the future "Han workshop" is not limited to Han school, but will gradually move towards the whole country and integrate with the international community, but it will not lose the Han school DNA.

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< p > Huang Jianhua said that the expansion of the "Han workshop" in the future will establish strategic alliances with the business system, such as Wanda, Wu Shang and China Merchants. "As long as we are mature in operation, we will not replicate 30 stores by 2015".

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< p > Huang Jianhua said frankly, "Han workshop" has spent less than 3 months from idea to practice. Team building and operation management still need time to improve.

In addition, the strong production capacity is the advantage of Han style clothing enterprises, but R & D and channels are short boards, while the "Han workshop" is the problem of R & D and channels. "These two problems are solved and the speed of expansion will be very fast."

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< p > Yi Aizhen, chairman of Wuhan Shu Mei Zhen Zi Garments Co., Ltd., believes that with the "Han workshop", sales can be grasped in their own hands, and a fixed sale is also conducive to guiding production.

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< p > the full name of Shang Tanguang, collection shop < a href= "//www.sjfzxm.com" > clothing and accessories > /a > class should be full, the richness should be high and the proportion should be allocated properly, which is very demanding for buyers.

He suggested that the distribution should be consistent with the target customers' wardrobe in the home, "for example, the upper garment, the lower garment and the dress are roughly the same proportion in most women's wardrobes".

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< p > yesterday, the Han workshop, which was built by more than 1600 Chinese clothing enterprises, opened up to welcome visitors.

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