Hai Ya Colorful City Will Become A Shopping Center Turning Point

< p > Hai Ya colorful city has been open for several days and has received wide attention from the society.

It will become the turning point of the development of "a href=" //www.sjfzxm.com/news/index_p.asp "Shenzhen < /a" shopping center. For this reason, some experts have analyzed that the competition of our city commercial complex will become more and more intense in the future, and the business structure of the network will have a great impact on the physical store.

Zhang Chunchen, assistant director of the Hai Ya group, said that Hai Ya riotous city is the first comprehensive cultural and commercial city complex in the country. The location is high-end, it is a combination of service and leisure, and there will be a big market in the future.

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< p > < strong > 1 Baoan and Nanshan shopping center gathers < /strong > /p >

< p > reporter found in the interview that the city of Riya is full of colorful Century Square and Wanjia supermarket. Nearby, there are business rainbow, Qianhong rainbow and Huarun Wan. The Tianhong shopping center in Xixiang is also about to open. Nanshan District is also separated from Qianhai Tianhong and Nanshan rainbow.

Reporters learned from the relevant officials of Shenzhen Tianhong shopping center that the Mid Autumn Festival is coming soon. All the big rainbow in Shenzhen are holding preferential activities to attract tourists. Baoan's rainbow is no exception.

It is located in the central area of Baoan, which is surrounded by high grade real estate.

The reporter saw that there was a large passenger flow in the shopping mall on weekends, and many people came to spend the subway.

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Mr. P, who lives in Nanshan, says that although Nanshan is at the junction with Baoan, the business of Nanshan is too developed. Even when it is close to the city of Hai Ya, there is little consideration for shopping in Baoan.

Mr. Deng said, with the government of Nanshan District as the center, there are many famous and well equipped shopping centers around the city. Residents can choose shopping places such as Nanshan book city, coastal city, Poly Theater, Maui department store and Hai Ya department store.

In contrast, Hai Ya colorful city, beside the village in the city, no park, no subway, traffic is not very convenient, it is difficult to meet the comprehensive needs of consumers.

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< p > 2 the pformation of traditional department stores needs to be differentiated < /p >.

< p > in the opposite side of the Baoan District government, the hot spot of the 78 thousand and 100 square meter large Qianhai area was captured by a large developer at the auction price of 1 billion 880 million yuan, and it was announced that it would create the largest MALL in Shenzhen.

The site is now in full swing, and it is expected that the total size will exceed Tokyo's new capital, Huarun and the Mixc, with a commercial area equivalent to two COCOPARK.

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< p > according to the investors, a large number of international first-line brand clothing, top theaters, famous restaurants and other formats will be introduced into the future, so as to completely change the shopping and leisure mode of residents in Qianhai and Baoan, and become the largest high-end crowd gathering place in Western Shenzhen.

Investment experts analysis pointed out that after the completion of the MALL, it may become the destination of shopping, leisure, entertainment and business talks of the 800 thousand high-end gold collar people in Qianhai, and will become one of the most competitive competitors in the city.

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< p > reporters learned that in addition to the pformation of Hai Ya colorful city from traditional department stores to shopping centers, Tianhong is also trying to pform water.

The Xixiang Tianhong shopping center, which is about to open, is somewhat similar to Hai Ya colorful city, with Tianhong Department store as the main store, the supermarket as the next main store, and the characteristic dining area to set up the global cuisine, Star Cinema and children's amusement center.

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< p > commercial real estate experts analysis, Baoan District shopping center gets together, competition is very fierce, and the phenomenon of homogenization of goods is more serious. Traditional mall pformation mall does not have more differences, so it has great challenges.

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< p > < strong > 3, the investment resources will be more scarce < /strong > < /p >.

< p > it is understood that Shenzhen will also have 6 shopping centers such as "happy coast" a href= "//www.sjfzxm.com/news/index_p.asp", shopping mall "/a", Vanke Plaza, manhole Plaza, Beijing based Baina Plaza and Huangting IAMALL in the coming year, of which more than 70% will be concentrated in Baoan District and Longgang.

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< p > < --EndFragment-- > market analysts say that the competition for the future complex will become more and more intense, and the phenomenon of homogeneous competition will be more and more, which will make the investment resources more scarce.

With the arrival of the peak of commercial real estate supply, the real estate operators will face enormous competition pressure. Although the legendary bubble is hard to say when to appear, the difficulty of attracting investment has become a thorny problem placed in front of all kinds of shopping centers.

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< p > < strong > 4 the sound Hai Ya colorful city facilities will not lag behind < /strong > < /p > within 20 years.

< p > yesterday afternoon, Zhang Chunchen, assistant director of Hai Ya group, came to Shenzhen evening news to respond to our reporter's report.

He said that Hai Ya colorful city is the first comprehensive cultural and commercial city complex in the country. Its location is innovative, and it is a people's city complex integrating service and entertainment, food experience and shopping.

Since the official opening, the average daily guest list has exceeded 100 thousand passengers.

He believes that in the future urban complex competition, only innovation will have a large market.

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< p > "only by innovation can there be a way out."

Zhang Chunchen introduced that in order to avoid homogenization, Hai Ya riotous city tries to integrate convenience, leisure, entertainment, food and shopping together to bring a comprehensive experience to the general public with its omni-directional function.

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< p > it is understood that in order to create a combination of culture and commerce, Hai Ya invested in the construction of the Hai Ya theater and has a series of performances every day.

In order to publicize the characteristics of shopping mall with culture and commerce, tickets for the early opening stage are very favorable.

But because marketing is not in place, the public will not be able to accept it for a while.

However, the Hai Ya side said it would "stick to it for a long time".

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< p > Zhang Chunchen said that more than 70 empty shops have been reported before, and more than 50 businessmen have been introduced.

The remaining ten odd shops are the stores that Hai Ya deliberately left to attract international giants to stop.

In the view of Hai Ya, it is not only the responsibility of consumers but also the protection of their own brands.

According to the statistics of Hai Ya rian city rent, its rent is higher than 30% of the same industry.

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< p > Zhang Chunchen said that the positioning of Hai Ya colorful city is high-end. Its facilities are absolutely ahead of other shopping centers in Shenzhen within 5 years, and will not lag behind in 20 years. It can create a new mode of Shenzhen shopping center format to meet the different needs of the public.

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< p > < strong > 5 point of view, Internet consumption has a great impact on < /strong > < /p >

Song Ding, director of the tourism and real estate research center of the Comprehensive Development Research Institute (Shenzhen), believes that the success of a shopping center is on the one hand, and the investment promotion plan is also the key to P.

For example, there are 100 merchants in the center plan, and only 50 in the end, which will have a great impact on the operation of the whole center.

The new shopping mall may need a pitional period. The shopping center must start with the needs of consumers, such as the consumption expenditure, the size of the passenger flow, the number of storefront can be much less, the area can be large and small, and the most important thing is the recognition of consumers and the support of relevant government departments.

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< p > secondly, starting from the structure of shopping center, the foundation of investment promotion is very important.

A perfect shopping center should have a unique culture and diversified development. It is not only a shopping place, but also a place worth staying and wandering.

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< p > Song Ding said that the commercial construction of the city represents the development of the city. Although the urban renewal is also necessary, the layout of the business can not be repeated. Moreover, the current network consumption also has a great impact on the market.

The construction of shopping centers should complement each other with network business so as to improve development.

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< p > industry insiders have suggested that Hai Ya is the largest consumer city in Baoan District. The opening of business is not a sign of a turning point in the development of shopping centers in Shenzhen. Guo Shi Ping, director of the Institute of contemporary finance, School of economics, Shenzhen University, said there might be an inflection point. After all, Shenzhen has too many commercial cities, and is now in a state of saturation.

And now the network business structure, for the physical store is undoubtedly a big impact, businesses need to be cautious when investing in the mall.

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< p > > --EndFragment-- > a href= "//www.sjfzxm.com/news/index_p.asp" > Hai Ya colorful city < /a >, this so-called Shenzhen's largest urban complex has been attracting much attention since its construction: in September 13th, half a year of trial operation, Houhai's colorful city, like a shy new mother, finally unveiled the "grand opening".

But yesterday, a reporter's visit found that the first line brand merchandise in the shopping mall was hard to find. About 70 shops were vacant, both supermarkets and large theaters were scarce.

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< p > < strong > shops: tourists are scarce. The salesperson plays the self timer < /strong > < /p >.

< p > September 13th, Hai Ya riotous City, which has received much attention from consumers, has officially opened. The clothing and food discounts are attractive. It has invited the stars from Hongkong and Taiwan to help to create an unusual opening scene.

Yesterday was the third day of the opening of Hai Ya colorful city, and the discount continued.

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< p > yesterday morning at 11 a.m., the reporter came to the scene of the visit to Hai Ya colorful city and found that the actual situation was not as hot as its publicity.

Shops are scarce, and many shops have no businesses to enter. The operation of self operated stores is not optimistic.

In the South Gate of the city, the gate is blocked by a huge stage. In the evening, Hong Kong and Taiwan stars will perform on the stage for the opening of the mall.

From the south gate into the shopping mall, the first thing that comes to mind is a shop without merchants.

Known as grand opening, but open the door is empty shop, found in shopping malls, this phenomenon is very common.

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< p > reporters roughly counted the first floor of the shopping mall, and found that nearly 60 shops did not open shop. Most of the shops were mainly brand posters.

There are 18 shops on one side of the 22 shops, and only 4 shops open.

Reporters noted that within 10 minutes, 4 shops did not exceed 5 people in and out.

In a nearly 100 square meter brand store, only one shopping guide is looking at the shop. For a long time, no customer is there. The shopping guide is also in a panic. He even takes out his cell phone to stand in front of the flowers.

"Get bored and play with yourself."

The shopping guide said that the shop was not long after its opening, although it was very idle, but the sales situation was not optimistic, which would directly affect the volume of business, and it was not easy to complete the tasks prescribed by the company.

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< p > how many shops are there vacant in the Hai Ya City? The reporters went shopping once and for all. About 60 shops were vacant on the first floor, about 10 shops were vacant on the two floor, and 2 shops were vacant on the four floor. It was called "grand opening", but there were about 70 shops vacant.

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< p > except for individual shops which are being decorated, most shops are vacant.

Reporters opened a vacant shop at the east gate of the first floor. The dark shops were stacked with disposable food boxes and decorative materials for external packaging and construction waste, and even the floors were not paved.

In the shopping mall, many parents take their children to enjoy the cool air. The shops and doors are not locked. If children accidentally break in, they will probably be frightened.

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< p > < strong > Hai Ya theatre: cold and clear sale tickets are still few people patronize < /strong > /p >

< p > in order to pform and upgrade, Hai Ya colorful city has changed from traditional department store to diversified business mode.

Compared with other large shopping centers in Shenzhen, the biggest difference between the city and the city is the large self built main store.

The Hai Ya banquet hall, the Hai Ya theatre, Hai Ya and Bai Yi special supermarket are all in charge of their own business. However, in these self built main stores, reporters found that the general traffic volume in the shops was too few, and the recognition of brand popularity was low.

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