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Chinese Shoes Brand Of "Eight Immortals Crossing The Sea"

2011/6/8 11:12:00 62

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Brand Marketing Culture

use

brand

speak

Last year's Jinjiang brand

Shoe enterprises

The whole network is played.

network marketing

As a new media marketing method, it is also a new brand marketing position for sporting goods and garment enterprises.

Here, the Internet world is gathering high popularity, and the wind is generally roaring.

The emergence of new media has made the brand enterprises feel the unlimited potential of the Internet world, and let the brand enterprises have to rack their brains to play some new tricks.

Brand enterprises use new media to create topics, participate in topics and guide topics. The traditional dry one-way communication has been subverted, and Jinjiang brand network marketing has entered the "three dimensional era".

When new media marketing appears, some people think it is a kind of word of mouth marketing, some people think it is a viral marketing, but no matter what kind of one, it is certain that new media marketing has changed the traditional dry and one-way communication, and realized the interaction between the enterprise and the audience. It is a "wet marketing".

Before the new media, the way of marketing in the past was hard promotion, and the new media marketing was different. It integrated into the interactive activities of consumers and integrated into the word of mouth, forming another source of communication, and continued to spread down.

Through this, enterprises can achieve more interaction with the audience, and can also collect more feedback information.

"In the era of new media marketing, consumers occupy a leading position.

They can choose whether or not to receive your information and disseminated the information to others.

So naked and dry advertising is definitely not going to work.

Ye Xiaobo, network director of Xiamen Tian Liang interactive Culture Communication Co., Ltd.

Lying with a brand

The competition between the entire Chinese Shanzhai and the genuine has never stopped. The popularity of Shanzhai has brought a heavy blow to the genuine shoes.

First, the cottage directly snatched away a large part of the sales of genuine shoes, and the sales of genuine shoes in shoe stores were only several hundred a day.

Despite all the creativity, the Shanzhai is not thick enough and the quality of production is not high. The two pairs of shoes that look like the same pair, the Shanzhai are not allowed to wear fewer parts in a week.

The cottage shoe is a kind of non mainstream way that the small and medium-sized shoe enterprises that are weak in strength and lack of innovation ability adopt to deal with the market competition.

However, with the expansion of the situation, cottage shoes have become the eyesore of genuine shoes, and they can not escape from the meat.

Compared with genuine shoes, cottage shoes are quite ghosts.

Some people say that Shanzhai is a shadow. If it fails to change properly, it will never come to the front desk.

And the most proud thing of the genuine edition should be its quality service. Only by firmly grasping this core and making the official form more solid, can we get rid of the Shanzhai's entanglement with absolute superiority.

However, the shoes should be careful, so watch out for the Shanzhai to step on it.